Brand Health
Local roots, global reach
Brand Health
Our research combines depth & numbers
Brand Health
Technology fuels our innovation
QUALITATIVE RESEARCH
We employ qualitative research; a method of inquiry focused on understanding human experiences, behaviors, and social phenomena through in-depth exploration and analysis of nonnumerical data, such as interviews, focus groups, and texts.
FOUNDER & CEO
We are Brand Health Limited, the go-to agency for brand research in Nigeria. Our expertise in research methodologies allows us to specialize in both qualitative and quantitative analysis, providing a comprehensive understanding... Read more
QUANTITATIVE RESEARCH
At brand health we professionally employ Quantitative research, which involves collecting and analyzing numerical data to identify trends, measure consumer behaviors, and evaluate market performance using statistical techniques.
Welcome to Brand Health
Brand Health is a leading brand research firm based in Nigeria, dedicated to empowering brand builders. We are passionate about brands and their well being, committed to providing insights that foster brand growth and resilience. We help businesses understand their brand's health and create brand excellence, enabling them to make informed decisions and cultivate lasting connections with their audiences.
Our Mission is to empower brand builders with actionable insights and research that promote brand wellness and excellence. We strive to enable businesses to understand their brand's health, facilitating informed decision-making and fostering strong connections with their audiences.
Our Vision is to be the leading authority in brand research in Nigeria and beyond, recognized for our commitment to enhancing brand excellence. We aim to create a landscape where every brand can thrive, adapt, and resonate deeply with its customers, driving sustainable growth and innovation.
Meet Our Team
Omoniyi Odesomi
Head of research
Etyeno Udowoima
Chief research officer
Ngozi Ogu
Qualitative research
Samuel Udoh
Quantitative research
Frequently Asked Question
A brand requires brand health assessment at several key stages. First, when launching a new product, understanding brand health informs marketing strategies and consumer readiness. Second, entering new markets necessitates evaluating brand recognition and perception in those areas. Third, during a rebranding process, assessing brand health helps gauge how well the new identity resonates with consumers. Fourth, monitoring competitors is essential to identify strengths and weaknesses relative to the market.
Fifth, in times of crisis, evaluating brand health can reveal the impact of negative publicity on consumer perceptions. Sixth, after a marketing campaign, brands should assess health metrics to measure the campaign's effectiveness. Seventh, understanding changing consumer trends requires regular health assessments to ensure relevance. Eighth, evaluating brand loyalty helps identify customer retention rates and the likelihood of repeat purchases. Finally, before making major strategic decisions, brand health assessments provide insights on potential risks and opportunities, aiding informed decision-making.
A brand requires brand health assessment at several key stages. when launching a new product, understanding brand health informs marketing strategies and consumer readiness.
Entering new markets necessitates evaluating brand recognition and perception in those areas and during a rebranding process, assessing brand health helps gauge how well the new identity resonates with consumers.
Monitoring competitors is essential to identify strengths and weaknesses relative to the market. in times of crisis, evaluating brand health can reveal the impact of negative publicity on consumer perceptions. After a marketing campaign, brands should assess health metrics to measure the campaign's effectiveness. Key aspects of brand health include brand awareness, brand loyalty, brand equity, brand perception etc..
Seventh, understanding changing consumer trends requires regular health assessments to ensure relevance. Eighth, evaluating brand loyalty helps identify customer retention rates and the likelihood of repeat purchases. Finally, before making major strategic decisions, brand health assessments provide insights on potential risks and opportunities, aiding informed decision-making.